Fuelling growth with data-driven marketing - WEBINAR
11 Aug 2020
Despite companies having access to more data than ever before, incorporating it in the decision-making process can be extremely difficult. Connecting data across an organisation often leads to a complex data architecture where you spend more time managing infrastructure instead of focusing on the potential within your data. This is why we partnered up with Snowflake - a powerful cloud data platform that enabled us to build a modern data warehouse without limits on scale, performance or flexibility.
The Snowflake integration provides us with access to new and disparate data sources in a quick and easy to use way. This will not only enable us to make better decisions on applicants but will also help us improve our processes to make sure we deliver the highest quality service to our customers. Snowflake has also allowed us to seamlessly integrate with Open Banking which helps us to increase credit limits and approve more customers.
If you want to find out how we use Snowflake to translate data into informed business decisions, watch the latest episode in Snowflake’s webinar series ‘Snowflake Office Hours’ where Shane and Danny from our BI team talk through some amazing case studies that had a truly transformative impact on our organisation.
To watch the webinar, click here.