The Wedding Vendor Capitals of the UK

Wedding Table

Weddings are a year-round celebration, and vendors all over the country must be prepared for the bustling peak periods filled with ample business opportunities. From beautiful floral arrangements to photo booths that capture important moments, there are plenty of opportunities for small businesses to make an impact on anyone’s special day.

We've looked at popular wedding spots across the UK to find out where vendors have the most potential customers, based on how many places couples can choose to have a civil service or get married.

A closer look at the wedding vendor capitals of the UK 

To discover the best UK cities for wedding-related businesses and budding entrepreneurs, we considered each metric to calculate a final ranking:

Rank

Location

Number of locations for ceremonies

Number of ceremony locations per vendor

1

Keswick

400

26.7

2

Carmarthen

438

24.3

3

St Ives

627

16.9

4

Grassington

622

16.8

5

Swansea

264

16.5

6

London

4,405

12.8

7

Preston

805

9.4

8

Cardiff

238

7.0

9

Blyth

276

6.9

10

Sheffield

328

6.3

Keswick 

Our research found that the best location to be a wedding vendor in the UK is Keswick.

Located in the picturesque Lake District, it has a total of 400 locations where couples can choose to hold their civil, or wedding, service boasting an impressive 26.7 locations available per vendor.

Known for its stunning natural beauty and romantic settings, Keswick offers a wealth of opportunities both for couples planning their big day, and entrepreneurs looking to start a wedding services business alike.

Carmarthen 

In second place is Carmarthen, nestled in the heart of South Wales.

Carmarthen is home to a total of 438 wedding locations, meaning that there are 24.3 locations available per vendor. Despite just falling short of first place, Carmathen’s rich history and charming venues are a magnet for couples looking to celebrate their special day. 

This establishes a solid foundation for new wedding vendors to establish themselves in the market, capitalising on the existing popularity and demand for the location. 

St Ives

Claiming third spot is the picturesque coastal town in Cornwall, St Ives. 

St Ives offers a total of 627 locations for wedding-related ceremonies providing a total of 16.95 locations per vendor. Renowned for its beautiful beachside ceremonies, the high number of locations per vendor highlights the potential for new businesses to thrive on the town's charm and popularity as a wedding destination.

The UK’s best cities for wedding entertainment vendors

After our research revealed the UK's leading wedding business hubs, we decided to break this down further and look into the different types of vendors that each location offers, including wedding entertainment vendors. These could be anything from a DJ or singer, to a magician or mini golf hire - anything to help make the day even more memorable.

Ranking

Location

Number of locations for ceremonies

Number of ceremony locations per vendor

1

Carmarthen

438

219.0

2

Swansea

264

132.0

3

Grassington

622

124.4

4

St Ives

627

104.5

5

Keswick

400

80.0

6

Cardiff

238

79.3

7

Blyth

276

69.0

8

London

4,405

66.7

9

Plymouth

130

65.0

10

Oxford

390

48.8

Taking the crown for the best location in the UK to become a wedding entertainment vendor is Carmarthen. 

The Welsh town has a whopping 438 wedding locations, our research showing there is a staggering average of 219 locations per vendor. This presents good opportunities for new entertainment vendors to establish themselves and fill the existing market gap.

The UK's wedding photographer capitals

Rank

Location

Number of locations for ceremonies

Number of ceremony locations per vendor

1

Keswick

400

133.3

3

St Ives

627

125.4

2

Carmarthen

438

109.5

4

Grassington

622

88.9

5

Swansea

264

66.0

6

London

4,405

55.1

7

Preston

805

47.4

8

Cardiff

238

39.7

9

Sheffield

328

36.4

10

Manchester

505

36.1

Keswick is revealed as the best location to set up a wedding photography business when considering the supply and demand. 

There are around 400 wedding locations on offer to those celebrating the big day, with an average 133.3 locations per vendor in the Lake District location. 

Northern locations seem to offer the best opportunities for these vendors, with Grassington, Preston, Sheffield and Manchester all making the top 10.

Keswick, Carmarthen and Swansea also take the top three places for wedding florists, caterers and cake specialists respectively. These three locations all boast a large number of locations where couples can choose to hold their civil service or wedding, with low numbers of suppliers across these offerings, meaning they could be perfect locations for wedding vendors to expand into, or set up a business in. 

How to succeed as a small wedding business owner 

Starting and growing a wedding business can be a rewarding yet challenging venture. Seasonal demand, competition, and financial management are all obstacles that business owners might face.

To help navigate these challenges, Alex Miles, COO at Capital on Tap has shared some insights on how wedding business owners can succeed, along with top tips on financial management.

Financial management 

Speaking of seasonal trends, they can sometimes make financial management tricky. To help overcome this, it’s essential to have a financial plan and to forecast for the year ahead.

Alex adds, "Maintaining a healthy cash flow during off-peak seasons is something all business owners strive for. Consider setting aside a portion of your peak season earnings to cover expenses during slower months. 

“Forecasting a financial plan for the year ahead is a vital tool for shaping your business’s strategy. The most successful forecasts look at ingoings, outgoings, and potential changes in the industry landscape and help a business to prepare accordingly. A thorough plan gives a thorough overview of where your money has been spent in the past, and how you’ll use this knowledge to plan where to allocate funds in the future.

“However, as we all know, as much as you can plan things can always go a bit awry. A business credit card can help in situations such as this, giving you a bit more financial wiggle room and can help with cash flow."

Capitalising on peak seasons

As mentioned, the wedding industry does see significant increases in demand during certain times of the year. Leveraging these can help to boost your business and income. 

Alex from Capital on Tap adds, "Maximise your efforts during peak wedding seasons by offering attractive packages and promotions. Collaborate with other vendors to provide comprehensive services, making your offerings more appealing to potential clients."

Effective marketing strategies

A strong marketing strategy is important to help you stand out in the competitive wedding market. Utilise social media, wedding fairs, and online advertising to reach your target audience.

"Showcase your work through high-quality visuals and client testimonials. Engaging content and a professional online presence can significantly boost your brand visibility and attract more clients."

Continuous learning and adaptation

The wedding industry is constantly evolving, with new trends and preferences emerging regularly. It’s important to stay up-to-date and ahead of the curve and to be able to adapt to these changes.

Alex summarises, "Invest in continuous learning by attending industry workshops, webinars, and networking events. Keeping up with the latest industry trends and best practices will help you stay competitive and meet the changing needs of your clients."

Methodology and sources 

We ranked 37 UK locations based on the opportunities available for wedding vendors. 

For each location, we gathered the volume of businesses per area and the number of wedding locations each vendor has to cover on average. 

We then indexed these metrics to achieve a final ranking, allowing us to reveal the UK’s best cities for wedding businesses.

Back Share
Apply now